Hermosa Automotive History

Established in 1997

I established Hermosa Automotive after a vigorous search for the perfect location. Pacific Coast Highway in Hermosa Beach needed a professional, one-stop repair facility that featured reasonable prices and superior customer service. We started out offering smog inspection and general auto repair.

Cars and auto repair have changed over the years. Our technicians regularly attend factory-training courses to keep us up-to-date with the newest methods of auto repair. I built the company on the principles of hard work, fast service and the most current methods of auto repair to ensure your vehicle receives the highest level of care.

In 2007 our business expanded to a second location in Torrance. Hermosa Automotive II enables us to reach a wider geographic area and service customers in a wider variety of neighborhoods. Customers can choose the location that’s more convenient and receive the same quality care at either facility.

Ronald Martin

Reliable

For the past 20 years we have been here to serve you six days a week.

experienced

We know cars, all makes and all models.

reasonable

We keep our prices low to keep our customers coming back.

Customers care

We pride ourselves on listening and responding to customers needs.

Our Services

CUSTOMER SERVICE AND YOUR SATISFACTION IS OUR HIGHEST PRIORITY

repair

You break it. We fix it. It's that simple.

Maintenance

The best way to avoid many break-downs is to keep up with your routine maintenance.

Hybrids

Some shops shy away from new technology. We learned how to fix hybrids before most people had ever seen one.

REstoration

We make old cars new again.

foreign and domestic

If the DMV will let you put license plates on it, we can fix it.

smog station

Hermosa Automotive has a DMV licensed Star Station, which means we can do smog tests on ANY vehicle.

Our Team

My name is Ronald Martin. My career as an auto repair professional has been marked by a desire to continue perfecting my skills and stay one step ahead of automotive trends and technology. Every year I attend multiple training courses to ensure I’m up-to-date on the ever-changing world of automotive care.

I have more than 25 years of professional experience. My partner Robert Borrato and I feel fortunate to have had the opportunity to build Hermosa Automotive into the South Bay’s most prestigious diagnostic and repair facility. Our two locations in Hermosa Beach and Torrance serve a wide community in the South Bay and beyond.

I value hard work and focus on customer service. It’s important for customers of Hermosa Automotive to leave our facilities knowing their cars received expert repairs and they are satisfied with the entire experience.

Ron Martin

Founder, Partner

Robert Borrato

Partner

Alex Gomez

Chief Technician

Carlos Romero

Technician, Smog Tech

Jose Quintanilla

Technician

Anthony Pedrerra

Technician

Louie Gordillo

Chief Technician

Our pricing

We pride ourselves on keeping our prices reasonable.

Smog

Call for price.

Hermosa Location
Appointments available Daily
Star Station
While you Wait
Free Re-test

Chasis Lube

Call for price.

recommended

Up to 5 Quarts Premium Oil
Fram Or comparable Oil Filter
Check/Fill all fluids
front end lubrication
Inspection

A/c service

Call for price.

Full System diagnostic
Outlet Temperature Analysis
System pressure check
System Re-charge
Full EPA and State compliance

James Hermosa Beach

"I have brought my cars to Hermosa Automotive since they opened the first location. Twenty years, probably six or eight cars and I will keep coming as long as I drive because they always do what they say and stand behind their work."

Sandra El Segundo

"The only thing I know about cars is how to drive them and maybe put in self-serve gas. The guys at Hermosa Automotive never make me feel dumb because I don't know what they're talking about. I just leave it there broken and pick it up fixed."

Adam Torrance

"I had an over-heating problem one time years ago. I brought it to two other shops and they couldn't figure out what the problem was. Ron had it fixed that same day. Since then, no one else touches my car or my wife's car and that means no one."